![]() Every aspect of a store design, from the produce display near the entrance to the dairy case in the back to the candy bars at the register is designed to stimulate buying.įor retailers, they help maximize sales and profits by reducing out of stocks, by encouraging add-on purchases through segment adjacency and complimentary products, and by making the shopping experience that much easier.įor the manufacturers and grocery owners, a good product display means increase on sales. C-stores and grocery stores not only rely on such customer behavior, but also encourage it. It is said that two-thirds of what a customer buy in a grocery store, are actually done on impulses. Why are they there? There is a strategy behind anything that is displayed and sold at a grocery store. You might have seen new or popular products displayed at the end of the aisles.
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